WOODLAND HILLS, Calif. – More than eight months into establishing Woodland Hills as their business operations and football headquarters, the Rams have taken establishing that permanence a step further.
The Kroenke Organization on Monday announced its plans for a 52-acre development in Warner Center in Woodland Hills which will be known as Rams Village at Warner Center. It will include the permanent headquarters and training facility for the Rams, and is part of the near-100 acres the Kroenke Organization acquired back in 2022.
"As we embark on our tenth season back in Los Angeles, we remain committed to helping shape the future of this great city," Los Angeles Rams Owner/Chairman E. Stanley Kroenke said in a press release. "Rams Village at Warner Center will continue to transform Woodland Hills by providing a vibrant gathering place for the community through publicly accessible open spaces, new entertainment venues, a retail village, and residential offerings. This is a tremendous opportunity to develop a dynamic destination and create the Rams permanent headquarters within the City of Los Angeles and we look forward to working with the City to turn this vision into a reality."
Key features
Anchored by the Rams' permanent headquarters and training facility, which will include more than 350,000 square feet of state-of-the-art facilities, the proposed mixed-use neighborhood would also feature residential, retail, office space, hotel, indoor entertainment venues and abundant parks and open space.
Also included in the proposal are two indoor performance venues with capacities of 5,000 and 2,500 seats – next to the team's headquarters – with the capacity to host concerts and similar programming.
"When we did Hollywood Park, it was revitalizing what was once a great sports area from the heyday of the Forum and the racetrack," Los Angeles Rams President Kevin Demoff told The Los Angeles Times' Sam Farmer in his article titled Rams' new headquarters to be centerpiece of ambitious Warner Center development project. "That was bringing that back to life and rekindling the community. It wasn't unfamiliar to that area. Here, it's really investing in the Valley for the first time ever by a sports team and really by a major community. There's never been a hub of the Valley.
"By all of our metrics, if the Valley were its own NFL city, it would be the 14th-largest NFL city, and that's if you got rid of the rest of Los Angeles. When you think about that opportunity to go bring a sports-and-entertainment district hub to the Valley, which has its own heartbeat, lifestyle and culture, it's really unique."
The training facility will feature the two full-sized grass fields that are currently in place, and the proposal calls for an additional 150,000 square foot indoor practice field with a capacity for 2,500 guests. The land currently houses the Los Angeles Rams' temporary practice facility which opened in August 2024 and will continue to be used through construction of the permanent facility.
"Los Angeles is extremely proud to have the Rams announce their new home in the Valley along with new major plans and commitments that will benefit not only the San Fernando Valley, but our entire city," Mayor Karen Bass said in the release. "This proposed project will be transformative — bringing new jobs, new housing and a first-of-its-kind major entertainment venue to the San Fernando Valley. We are looking forward to working with Stan Kroenke, the Kroenke Organization and the Los Angeles Rams to bring new energy and excitement to the community as this development comes to life."
More than three million square feet of the development will be dedicated to a variety of residential concepts including high-rise, mid-rise and live-work. The proposed development calls for nearly two million square feet of retail, office space, a hotel, and the indoor performance venues. Upon completion, there will be nearly 10 acres of public spaces for the community to enjoy.
The proposed neighborhood is located within the area for the Warner Center 2035 plan, which is designed to conform with the provisions of the Warner Center 2035 Plan as well as local and state housing laws to create a vibrant, pedestrian-oriented neighborhood within the Warner Center and Woodland Hills communities.
"I look forward to working hand in glove with our community as we take this big step toward bringing the Rams Village at Warner Center to fruition," Councilmember Bob Blumenfield said in the press release. "The Rams have been incredible neighbors and I'm grateful to Stan Kroenke and the Kroenke Organization for continuing to make unprecedented investments in the West Valley. The jobs and economic development a project of this scale creates will be a game changer and I'm excited to continue down the road of building this transformative destination."
Timeline
Over the next few weeks, the Kroenke Organization will submit its plans to begin the City's process that could take a couple of years before construction can begin. While there is no timeline at this point, the development will be constructed in phases with the Rams permanent headquarters being one of the first items to be completed.
"We are well positioned to get going," Kroenke told The Times last week at the annual NFL meetings. "We're working hard on it and it's exciting."
About the architect
Rams Village at Warner Center is being designed by Global architecture firm Gensler, whose portfolio includes sports, entertainment and mixed-use projects such as Dallas Cowboys World Headquarters and Ford Center at The Star in Frisco, LAFC Training Facility, Palisades Village, Sportsmen's Lodge, and JW Marriott and Ritz Carlton Hotel & Residences, and Club Nokia at LA Live!.
"Rams Village at Warner Center is particularly exciting for Gensler as it unites our experience designing sports training facilities with vibrant mixed-use districts," Gensler's Design Principal, Eric Stultz, said in the release. "Gensler is proud to partner with Stan Kroenke to bring this distinctive sports and entertainment-anchored district to life for the local community of Woodland Hills, the San Fernando Valley, and beyond."
