Los Angeles, CA - Honor the Gift announces a capsule collection with the Los Angeles Rams available Thursday, October, 24, 2024 on honorthegift.co and ramsfanshop.com.
This limited-edition capsule collaboration between Honor The Gift and the Los Angeles Rams, two LA staples, celebrates what happens after the work day is done/after the game ends. The six-piece collection, which can be worn to games but is versatile enough to be worn out, is all about the after hours. The capsule collection includes an assortment of hero products inclusive of the following: Short Sleeve T-Shirt, Long Sleeve T-Shirt, Hoodie, Matching Track Jacket and Track Pants and Jacket.
"The collaboration between Honor the Gift and the Los Angeles Rams is so authentic. We wanted to create a collection that embodies the heart of the inner city and the connection between sports." - Honor the Gift Founder and Creative Director, Russell Westbrook
The campaign features and highlights national and local celebrities, current and future stars, sports and culture icons which are the breadth of people who reflect the fabric of Los Angeles. Highlighted talent includes but not limited to: Honor the Gift Creative Director and NBA star Russell Westbrook, LA Rams players Cooper Kupp, Demarcus Robinson, Quentin Lake, LA Based Streetwear Industry Stakeholder Kacey Lynch, TikTok Star Isaiah Garza, LA based Musicians Mikhala and Ncognita, Hotville Chicken Founder Kim Prince, Los Angeles Rams Cheerleaders, DJ Hed and members of Russell Westbrook's AAU team, Team Why Not Foundation, and star High School Basketball Players inclusive of Tajh Ariza, Jason Crowe Jr., Tounde Yessoufou, Brannon Martinsen, Amalia Holguin, Brieana Brown and Tatianna Griffin.
To complement a well rounded curation of talent, the soundtrack to the campaign features a hit record from LA-based rapper Dom Kennedy.
"Partnering with Russell Westbrook's Honor The Gift for this capsule collection is a thrilling convergence of two brands with deep Los Angeles roots. Together, we're not just blending style and athletics; we're celebrating the vibrant culture of LA and inspiring fans to express their passion in a whole new way." — Kathryn Kai-Iing Frederick, CMO of LA Rams
The "After Hours" collection will be available in limited quantities online at honorthegift.co and ramsfanshop.com. The collection also will be available at Honor The Gift's retail flagship in LA, nflshop.com and the Rams' official store, The Equipment Room at SoFi Stadium
The Rams x Honor The Gift "After Hours" limited-edition capsule collaboration celebrates what happens after the work day is done/after the game ends. The six-piece collection, which can be worn to games but is versatile enough to be worn out, is all about the after hours. Available October now at the Equipment Room at SoFi Stadium and online at ramsfanshop.com.
